Shaobo Liu

If you're looking to keep tabs on how well your products are performing each month, you really need to start putting together a product performance report. It's super helpful. Everything changes so fast, and knowing the score with your product sales can help you keep up,

This article provides a comprehensive look into how revenue from new and returning customers impacts the growth and sustainability of Shopify stores. We will explore the definitions and importance of these two customer segments, analyze their respective revenue contributions, and present strategies to maximize and balance their impact on an

Imagine these two scenarios. Scenario 1: You are a CMO or VP of Marketing, having access to data but not being able to use it to drive your e-commerce marketing decisions because it's too cumbersome. Scenario 2: You are a small marketing team that just realized the need

Acquiring new customers in e-commerce is the most common way to increase your revenue in e-commerce. However, retaining your customers and increasing their lifetime value is the most efficient pathway to growth. The effort and resources required to retain your customers and increase their lifetime value is far less than

Analytics has widespread application in e-commerce, including in retaining your customers. With analytics, you get insight into your customer behavior, including what retains and makes them churn. Having access to holistic e-commerce analytics helps you develop and come up with strategies to retain your customers and increase their lifetime value.

As an e-commerce business owner, consider these two marketing approaches: Scenario One: You have a product to promote and a customer base of 100,000. You decide to send a marketing campaign to everyone on the list. The outcome? 500 conversions, resulting in a 0.5% conversion rate. Scenario Two: