Aaron Ye

Repurchase Analysis vs. First-Time Purchase Analysis

Repurchase Analysis vs. First-Time Purchase Analysis

If you're running a bustling online store, and you notice two distinct types of customers – the first-timers and the repeat buyers. While it's exciting to see new faces, it's equally thrilling to welcome back familiar ones. But have you ever wondered what sets these

How to reduce returns to your store

How to reduce returns to your store

Hey there! Are returns eating into your profits and time? You’re not alone. Returns are a common issue in e-commerce, but with the right strategies, you can significantly reduce them. Let’s dive into how you can track and manage returns, understand why products get returned, and explore actionable

MagicGPT enables data-driven decision-making for small eCommerce marketing teams

Small E-commerce Marketing Team? MagicGPT got you

When you have a one, two or three man marketing team, there is already enough work cut out for everyone. However, analytics is indispensable because it is how you understand customer behavior. There are some factors to watch out for when making a choice of e-commerce analytics if you want