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So, you drove a significant amount of sales after a successful marketing campaign, and the team is happy. However, it does not end there. The next step in your marketing efforts is to retain those customers, and that is where the second purchase comes in. The point between the first

Not all customers are the same and a smart marketer knows this. Some customers have only bought from you once; some buy from you every other week. A customer's past interaction with your business dictates how you can interact with them going forward, and how you will turn

E-commerce has evolved into an intricate landscape, with a multitude of tools and techniques to gain a competitive edge. For Shopify store owners, understanding and effectively segmenting their customer base is crucial. One powerful method to achieve this is through RFM segmentation. This approach can significantly enhance customer loyalty and

The global e-commerce business is growing, and here are clear stats to prove it: 1. 20.8% of retail purchases are expected to take place online in 2023 2. By 2026, 24% of retail purchases are expected to take place online. 3. By 2026, the e-commerce market is expected to

Artificial Intelligence (AI) is revolutionizing the way we work and live, and one of the most fascinating advancements in recent years is GPT-4, a language prediction model by OpenAI. It is powerful, versatile, and has been employed in various applications including content creation, language translation, and more excitingly, the automatic

One of the biggest challenges facing e-commerce companies today is dealing with one-time customers. But a funnel analysis tool could be the key to strengthening your repurchase rate and increasing profits. Many e-commerce companies spend increasingly large amounts of money acquiring new customers, filling up the top of the funnel