Shaobo Liu

A high repurchase rate is every marketer's goal and the reason is not far-fetched. A high repurchase rate is when customers return to buy from you and for your business, it means: * Low churn rate * More revenue * Customer loyalty building * A solid customer base Your repurchase rate is

So, you drove a significant amount of sales after a successful marketing campaign, and the team is happy. However, it does not end there. The next step in your marketing efforts is to retain those customers, and that is where the second purchase comes in. The point between the first

Not all customers are the same and a smart marketer knows this. Some customers have only bought from you once; some buy from you every other week. A customer's past interaction with your business dictates how you can interact with them going forward, and how you will turn

E-commerce has evolved into an intricate landscape, with a multitude of tools and techniques to gain a competitive edge. For Shopify store owners, understanding and effectively segmenting their customer base is crucial. One powerful method to achieve this is through RFM segmentation. This approach can significantly enhance customer loyalty and

The global e-commerce business is growing, and here are clear stats to prove it: 1. 20.8% of retail purchases are expected to take place online in 2023 2. By 2026, 24% of retail purchases are expected to take place online. 3. By 2026, the e-commerce market is expected to