![How to optimize your Shopify checkout to reduce cart abandonment rate](/content/images/size/w720/2023/09/--_shopify-2.png)
How to optimize your Shopify checkout to reduce cart abandonment rate
When a customer abandons their cart in your store, it can be unnerving because that's a potential sale that could have happened.
No online store can have a zero cart abandonment rate because there will always be a reason for a customer to abandon a purchase.
As an